I spent seven years in marketing: SEO, content operations, paid media, and eventually running marketing operations for a multi-market home services company. Somewhere along the way I noticed the pattern behind all my best work. It was never the campaign. It was the system underneath: the CRM finally telling the truth, the leads finally routed to a human, the ad platforms finally optimizing on real data instead of junk.

So now that’s the whole job. I rebuild CRM databases (mostly HubSpot and ServiceTitan), design lead scoring and lifecycle stages, fix call tracking and attribution, and build the reporting layer that lets leadership make decisions without guessing. The results are on record: an 80% increase in Sales Qualified Leads at a marketing agency, and a 44% CPA reduction at a $20M home services company while cutting ad spend in half.

Marketing arguments run on opinions. Systems arguments run on data. I build the systems that end the arguments.

When the data is clean, the decisions get easy. That is the product.

Read the HubSpot case study  ·  Read the ServiceTitan case study