Your CRM should give you
numbers you can trust.
I’m Ian Miclean. I fix the backend systems that keep sales and marketing aligned: HubSpot and ServiceTitan architecture, lead scoring and routing, call tracking, and attribution. Most companies are paying for powerful tools and getting a fraction of the value, because the data inside them is a mess. That is the problem I solve.
Four kinds of mess I clean up
CRM cleanup & governance
Duplicate records, junk fields, everyone a super admin. I rebuild the database, set record standards, and put role-based permissions in place so it stays clean.
Lead scoring & lifecycle
Every contact labeled a “lead” and none of them followed up. I build behavior-based lifecycle stages and scoring models that route warm prospects to a real salesperson automatically.
Attribution & call tracking
Ad platforms optimizing on junk data, phone numbers mapped to the wrong campaigns. I rebuild source tracking so every lead traces to the channel that produced it.
Reporting leadership trusts
Dashboards nobody believes. I build the reporting layer that tells you whether a shortfall is a marketing problem or a sales problem, so goal setting stops being guesswork.
The work, documented
From contact database to revenue engine
A 20-person marketing agency was paying for a high tier of HubSpot and using it as a contact database. Six months later: scoring, lifecycle stages, and an 80% increase in Sales Qualified Leads.
Read the case study700 tracking numbers down to 100
A $20M home services company was spending up to $300K a month on ads with no reliable attribution. Rebuilt tracking cut blended CPA from $123 to $69 while lead volume held steady.
Read the case study
A systems thinker in a vibes industry
I spent seven years in marketing before moving fully into revenue operations. The pattern behind all my best work was the same: someone’s tools were lying to them, and once the data got fixed, the decisions got easy. I like building the systems that make that happen.
More about meSuspect your CRM is lying to you?
Tell me what your reporting says and what you actually believe. I’ll tell you where the gap is coming from.
Get in touch